BBC - GCSE Bitesize: Using the marketing mixtargeting strategies usually can be categorized as one of the following:Single-segment strategy - also known as a concentrated strategy. marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels – websites, retail stores, mail order catalogs, direct mail, email, mobile, etc.
Single market - Wikipedia's recently sought out a marketing expert to discuss whether or not they had a healthy and diverse marketing mix to optimize revenue. and as the number of channels continues to rise – and it will – the need to embrace multichannel marketing will become not only a good idea, but a critical one.
in the most simplistic terms, multichannel marketing is all about choice. and all this puts the holy grail of marketing within your grasp – reaching the right person with the right offer through the right channel at the right time, while reducing costs and improving the effectiveness and performance of your marketing efforts.
and by "multichannel marketing platform," we mean one that includes processes and technology to support:Campaign management, including capabilities for segmentation, workflow creation and campaign execution. vice-president of sales presented a viable marketing mix, but his team just could not accept the basic validity of underlying statistical models.